A guerrilla-style public advocacy campaign featuring clever, interactive creative garners strong support for charter school operations in Washington, D.C.
The Center for Education Reform had a well-defined goal. The organization needed to secure 3,000 signatures backing charter school operations and school choice in Washington, D.C. To garner strong support, Montage planned and executed a guerrilla-style public advocacy campaign, Open the Door for Opportunity.
The campaign featured brightly-colored, freestanding, functioning doors, each showcasing a series of compelling facts and statistics about local charter schools. Placed at strategic locations around the District, Montage exceeded CER’s goal of 3,000 signatures.
Montage Marketing Group and the Center for Education Reform: Open the Door for Opportunity marketing agency melbourne | |
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| Non-profits & Activism | Upload TimePublished on 9 Oct 2019 |
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